Larry Wolf is the cofounder, with David Cravit, of SuperAgingNews.com, a rapidly growing digital information service delivering the latest news, ideas, and trends about living longer, healthier, and more fulfilling lives well into our 80s and 90s—and beyond. Larry’s expertise is in identifying important consumer trends and capitalizing on them. As CEO of the Wolf Group, he has advised many Fortune 500 companies and governments on their branding and communications strategies. Larry saw the opportunity to change the way people approached aging itself, helping them become successful SuperAgers using the strategies and techniques that have guided his and David’s lives.
112
Dec. 8, 2025
Getting Older Without Getting Old with David Cravit and Larry Wolf
In this episode of Specifically for Seniors, Dr. Larry Barsh welcomes David Cravit and Larry Wolf, co-authors of Super Aging: Getting Older without Getting Old and the Super Aging Workbook. Together they explore how aging can be reframed as a stage of opportunity rather than decline. Drawing on decades of experience in advertising, branding, and consumer trends, they describe how the concept of “super aging” challenges stereotypes and offers a positive, purposeful approach to later life. Cravit ...